Obama Won, But The Victory Is America
Barack Obama won the U.S. presidential elections. The USA won the battle of the global audience. As seized by the permanent campaign. Like a 51st state of the United States of America, we almost all participated in this long marathon, the same year as our own presidential election. A little less perhaps for the first victory of Obama, the U.S. has exported far beyond their geographic boundaries and media, electoral pace this time, every 4 years, the news of a world yet become multipolar. A world where the competition between regions for overall audience share is even fierce warrior. We seem almost to vibrate more than the ballot for our own. If we do not always understand the complex system of constitutional and electoral USA, we know the issues, fault lines and even the vocabulary of this election. We relate with the proposals of two candidates. We are familiar with their personal stories. Our media are very zealous allies of this phenomenon. They feed content to depth contours and angles scripted by the candidates and their teams in an ability to move in all screens, radios or all pages of newspapers or publishing. They rely on the capture efficiency in terms of audience and advertising promotion a bit expensive and content continuously. A kind of permanent Superbowl Superbowl permanentSorte for weeks as the series was broadcast at home in everyday life and in all local dimensions. Trays direct newscasts. Cohorts of special envoys for weeks. It is a real media plan overall is not said. The charter of each candidate media was the extent of the global audience a unique series that unfolds over all prime time across the globe and fueled its narrative content channels or radios continuous disclosure without forgetting the press and of course the web and social networks. America has presented live and unvarnished. Strengths and weaknesses, successes and failures of the U.S. experience have multiplied as permanent open screens in the USA. The presidential election itself as a great opportunity to deploy the brand on the American political arena. Brand America is carried by the two candidates. Barack Obama and Mitt Romney did as before W Bush or Bill Clinton later did. Whatever you love them or you hate them, they make us their campaign stakeholders. Almost U.S. citizens. This show multibillion dollar means of its ambitions. This show is ours. A majority watched, observed, more or less attentive, is gradually taking the game issues. Has taken a significant minority party has started a campaign too. Has committed itself to some. We know better what happens in Iowa or Ohio in the Ardennes or in Lozère. Without draped in the Stars and Stripes. We are making progress in learning that brings us closer to a country that we love or hate but which is imposed on us. Obviously Barack Obama is a product of unparalleled political and media throughout the world. The phenomenon is global and local at the same time. It resonates with many people. But do not be fooled. A real public diplomacy strategy. . . . If the main character of the series is obviously the major asset of the brand America, this is a real public diplomacy strategy as only the USA are likely to lead today. Wherever it is possible and useful, live with people far beyond traditional diplomacy. Just as Hollywood and the rest of the industry culture and entertainment discharge myth constantly revisited America and they recycle the stories of other people. As well as its literature is broadcast that our universities continue to attract students from around the world and produce innovation that feeds marks Uncle